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June 29, 2017
It’s no secret that I’m a little, ok a lot, obsessed with Hermès silk scarves. Why? Well, if you really want to know click here to read about my beloved Brazil. Oh, and there’s a snippet in The BAP Handbook that sums it up quite well.
Anyhoo, a few weeks ago when I was at Grand Daisy, my favorite neighborhood coffee shop, I picked up the Times and a flyer fell out that caught my eye. At first I wasn’t sure if it was really Hermès (you know the classic chic house of design) or if it was some kind of pop artist thingy (you can never be sure in New York), but I grabbed a flyer and sat down at my desk to investigate. My good friend Google never lets me down! Lo and behold, this Dip Dye thing was real – I mean, Harper’s Baazar said so!
So what’s an Hermès lovin’ gal like me to do?!?!? Go through her scarves and find one to have it dip-dyed of course! Now, unlike some of you, I pretty much only have Hermès scarves that I love. But, there are one or two that I’m only in deep like with . . . So, armed with one of my least favorite scarves, I made my way on over to the Hermès Pop-Up Shop in the Meat Packing District.
Super cute French-looking guy sitting on this adorable contraption to lure the ladies in – I’m soooo not mad at you Hermès! You know how to get my attention.
Wall upon wall of beautifully dip-dyed scarves. Be. Still. My. Heart! There was so much color and so many pretty scarves that I immediately fell at home in this cleverly crafted pop-up. Yes, they had real washing machines there. I don’t know if you can tell from the photos, but they were actually dying the scarves in the machines in the pop0up space.
What I love about a brand like Hermès is that when they do something, they do it well! I’d seen their branding images online and immediately loved the concept, but to see it in person was something else entirely! It was like two of my favorite brands (Hermès and Target, pronounced Tar-Jay for the uninitiated) had a baby!!!
I walked in and walked right up to one of the tables and handed my scarf over to my lovely salesperson. She pulled it out and gave it a great shake. I know, it’s such a nice scarf (I mean, it’s Hermès, how could it not be nice?) that I almost had second thoughts.
So, I signed the release, had a cocktail and a few noshes and went on my merry way! Yes, they had cocktails and noshes ‘cuz why not? It was very much a party atmosphere including a DJ spinning tunes and people buying brand new scarves to have them dip-dyed . . . I know, crazy, right?!?! Those suckers have gone up, they’re now $395. But again, Hermès has done a pivot to cater to a younger audience and now not only do they sell twillies, they’re also selling bandanas and headbands/turbans. When the flow changes, go with it baby!
And then the moment of reckoning arrived a few days later. I headed up to the Hermès store on Madison Avenue to pick up my newly dip-dyed scarf. I was excited, but a little trepedious about what my scarf might look like. Of course, unlike many, the lawyer in me means that I read the entire release . . . and the release says in essence that you will not hold them liable if the dye job ruins your ($395) scarf. Thankfully, I was pleasantly surprised! I think she’s a beauty and now definitely one of the scarves I absolutely adore.
After the unveiling, I took my happy self and my like-new scarf on home.
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