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Who Is Effie?
It's Small Business Saturday!! 🎉🎉
November 27, 2021
I first learned about Small Business Saturday in 2012 when Effie’s Paper only sold personalized stationery. Small Business Saturday was designed as an alternative to Black Friday and Cyber Monday, to help small businesses like EP become a part of the holiday shopping conversation.
A little bit of EP history:
Effie's Paper is named after my maternal grandmother who fostered my love of all things paper at a very young age. Stationery is in my DNA!
In 2010, it was just me, working alone in my living room trying to figure out all of the things.
Over time the company has evolved and become a lifestyle brand. Most of us love pretty paper, but many of us love our smart phones and texting more. I realized that in order to scale the business, I needed to pivot.
The full name of the company is
Effie’s Paper :: Stationery&Whatnot.
This was intentional: the original plan was to start with stationery and incorporate “whatnots”. I ended up adding the whatnots in a lot sooner than originally anticipated.
I began to build a team and we worked out of my home until October 2017. It was a little bit crazy, but rents in NYC are sky high! A good friend was kind enough to let us take over the parlor floor of her 5 story brownstone for the last 3 months of 2017. And then in January 2018, we moved into a “proper” office space. Believe it or not, I still work from home. My team works out of our office.
Our studio space is small, but my team is nimble and they do a GREAT job of making do. We get your orders out seamlessly and we continue to serve over 400+ wholesale accounts. In addition, our products have been praised by
BuzzFeed, Manrepeller, USA Today, The New York Post, Brit+Co, The Huffington Post, Stationery Trends, Good Housekeeping, Design*Sponge, Essence magazine,
to name just a few of the publications
has been featured in. And in 2020, Effie's Paper was featured on The TODAY Show.
Girlfriend, I challenge you to Shop Small this holiday season – there are real people behind the emails you receive and the handwritten notes in your orders. In order to celebrate the holiday season with you, we decided to extend our PINK FRIDAY weekend sale –
25% OFF with the promo code
– through the traditional Black Friday weekend.
is just one of the many wonderful, creative small businesses to support this Small Business Saturday and throughout the entire holiday season.
me and tell me about any cool small businesses, I'm always on the lookout!
Also in Blog
Documentary About Effie's Paper!
May 09, 2022
MAY :: Journal Prompts 💗
May 04, 2022
A Podcast Featuring Effie's Paper!
March 11, 2022