FREE SHIPPING  ON ALL DOMESTIC ORDERS OVER $75.

The Art of Keeping Busy (a.k.a. The Secret to Living Longer)

August 25, 2017

I was featured in the New York Post yesterday – I’m super excited!
You’ve heard of Hygge, right? It’s the art of doing nothing. Well, now it’s time you learned about Ikigai, the art of doing something — and doing it with supreme focus and joy. Read on to find out more about my version of Ikigai in the New York Post.
What’s your way of practicing Ikigai?




Also in Blog

The Hottest Summer Playlist
The Hottest Summer Playlist

May 23, 2018

Looking for the perfect Summer playlist? Summer is finally kicking off this weekend with Memorial Day so it's time to brush up on your dance moves and turn up the volume!

Continue Reading

Join our Loyalty Program!
Join our Loyalty Program!

May 18, 2018

Want to join our EP Rewards Program? SMILE STYLE is our free loyalty program where members earn rewards when they shop with us. The more you shop, the more perks you get!

Continue Reading

Teacher's Gift Ideas
Teacher's Gift Ideas

May 16, 2018

It's just about the end of the school year! HOORAY!
To celebrate, give your teachers a little token of your appreciation and treat them to a little something from effie's paper!

Continue Reading

hello lovely!

JOIN OUR GIRL GANG & GET 10% OFF OF YOUR FIRST ORDER.

OUR MISSION IS TO MAKE YOUR LIFE STYLISH & PRETTY.