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August 14, 2017
Believe it or not, there’s pretty much a story behind just about all of our products. If you’re a fan of effie’s paper, you’ll know that we support Nasty Women and that we believe The Future Is Female. These are things I truly believe in, not just a trendy phrase or slogan that can be monetized. Just about all of our products are rooted in meaning – they may seem fun and cheeky on the surface because they are, BUT there is some there there.
For those of you unaware, We Should All Be Feminists is a personal essay adapted from noted author Chimamanda Ngozi Adichie’s (Americanah) TEDx talk of the same name. You’ve most likely heard excerpts from her TEDx talk in Beyoncé’s song FLAWLESS (one of my favorite songs because of this excerpt and the genesis for our Flawless keychain). If you haven’t had a chance to read We Should All Be Feminists, you should. Adichie offers a unique definition of feminism for the twenty-first century—one rooted in inclusion and awareness. She shines a light not only on blatant discrimination, but also the more insidious, institutional behaviors that marginalize women around the world, in order to help readers of all walks of life better understand the often masked realities of sexual politics. Being armed with knowledge in today’s political climate is the only way to help turn the tide.
August 17, 2018
August 08, 2018
August 06, 2018
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