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Sneaky Peaky

February 25, 2022

A Peek Behind Our Walmart Photoshoot

February 24, 2022

These 4 ladies right here, some of whom I've known for years and others of whom I'm just getting to know, dropped what they were doing on a cold snowy Friday in January to do what girlfriends do for one another - they showed up and showed out! Like all brands, photoshoots are part and parcel of what we do to help showcase our products and help you see how they might work for you. BUT, as a small business, we don't have a huge marketing budget like large companies. I reached out to my girlfriends pictured here and asked them if they'd be willing to be an #effiespaper model; each one of them said YES without hesitation. How gorgeous are they??? How well do they represent ALL that EP is about???

I'm so glad you're here sharing this corner of the internet with us. There's nothing better than having a strong group of like-minded women to lean on. Ya'll know that behind every successful woman, there's a group text pumping her up! Please consider us your own private group text. Xo 💋

Stylishly yours,

Kalyn

You're Gonna Want One . . .

February 18, 2022

Happy Friday!! You know I've been obsessed with headbands and turbans for the past year, right? Well, guess what??? This beauty and a few other pretties are available on effiespaper.com ..... click here to get yours!

Sending you positive vibes for a great long weekend!

Stylishly yours,
Kalyn

Effie's Paper In-Store At Walmart!

February 11, 2022

I'm super excited to share that we have a small exclusive collection of notebooks launching in select Walmart stores!!!! Our notebooks will be available in the stationery section of select Walmart stores, and online, starting Monday, February 7th! Click here to see if we're in a store near you. IF NOT, you can find this exclusive collection online at Walmart.com - simply click here and here to find the notebooks.

With your help, our goal is to SELL OUT – your generosity can help us turn this opportunity into on-going exclusive seasonal collections of Effie's Paper products at Walmart stores around the country. So please, please, please, help us spread the word ... tell your friends and family, forward this email and share on your social channels using our hashtag #EFFIESPAPERATWALMART.

LOVE YOU GUYS!!!

Stylishly yours,

Kalyn

Journal Prompts For You 💗

February 09, 2022

On Wednesdays We Wear Pink! 💗

February 02, 2022

We Want To Know What You Think

January 28, 2022

As we ease in 2022, we're working on some new plans and products which is super exciting! But, I wanted to take a minute to ask YOU what YOU think. What would YOU like to see from us? Please click here to take this short survey and tell us what YOUR thoughts are.

Stylishly yours,

Kalyn

Galentine's Day Gift Ideas ❤️

January 26, 2022

Yes, But Is Your Scarf Pretty?

January 21, 2022

Effie's Paper in The NY Times!

January 18, 2022

I'm thrilled to share that Effie's Paper was included in this New York Times piece that ran in the STYLE section on Sunday. If you know me, you know I LOVE my "girls".

Effie's Paper has been built on an ecosystem of interns. The reason we even have social media accounts is because interns pushed me on this front way back when - I have to credit Erika Bogner with getting our initial accounts up and running. The look and feel of our Instagram feed was created by Chloe Hunter years ago. Chloe also started our Pinterest feed and then Julia Zlatkin took it to the next level. Oh, and our TikTok account? That's a mix of Julia Zlatkin, Cassidy Riley and Olivia Hanford.

I've been really lucky over the course of time to have had some amazing young womxn work in, and on, this business in a variety of roles as interns. Some were only with us a semester, others for a few years and some turned into contract employees who've taken on significant roles within the organization. My goal is always to find someone's sweet-spot and help her bloom. But, honestly, more often than not, these young women have been instrumental in my blossoming. Cheers to women supporting women!

Stylishly yours,

Kalyn

Deliberate!

January 18, 2022

What's your word for 2022? Although what the year ahead holds is uncertain – I am more ready than ever before to embrace the fresh, new year with great hopes! My word for 2021 is DELIBERATE.

If you haven't chosen your word yet, it's not too late ... it's never to late to press the reset button. Here's a great exercise to help you choose your word:

HOW TO CHOOSE A WORD OF THE YEAR

Choose 1 to 5 words that really speak to how you want your year to feel. Nouns, verbs, anything works - just words that feel good to you.
Review them all and narrow it down to the one that you know in your heart you need more of.
That's it. I would love to hear the word you come up with!

Let's kick off the year with the belief that better days are coming, anything is possible and the knowledge that we are each here to receive the blessings.

Stylishly yours,

Kalyn

January's Freebie!

January 07, 2022

Happy New Year!! It's 2022 and I am soooo ready for the NEW YEAR. I'm declaring 2022 the YEAR OF HTE WOMAN!!!

I don't know about you, but I'm ready to embrace the magic of new beginnings, if you are too just click here to download your January free wallpaper today.

Here's to a great 2022!

Stylishly yours,
Kalyn

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