The Content Marking Specialist will manage all aspects of the email and SMS marketing campaigns for Effie’s Paper, with a focus on enhancing connection to the brand, building a strong community by engaging prospective and existing customers and driving traffic to the company’s website to boost sales. This position requires a creative thinker, excellent communicator and storyteller, with an ability to connect, cultivate, and celebrate with an inclusive and positive community. The Content Marketing Specialist should also be a strategic thinker, analytical and a highly organized individual who excels at multi-tasking and execution.
Job Responsibilities Include:
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Develop a email marketing strategy consistent with brand values
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Manage and execute content strategy across email marketing and SMS marketing
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Consistently build community with current and prospective customers
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Collect, review and report out conversion rates to develop more effective campaigns
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Work closely with social media team on content development for the brand
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Keen awareness of current social trends
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Creating visual content using Canva & PicMonkey
Position Requirements:
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Strong written communication skills
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Strong content creation skills
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Team player
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Proficiency with Canva and/or PicMonkey
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Strong knowledge of analytics
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Experience analyzing data
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Knowledge of market research practices and techniques
Our Company Culture:
- Attention To Detail: The details matter, across all parts of the organization, from packaging orders to product imagery
- Fun: We work hard, but we play hard too
- Outcome-Oriented: Results-focused with strong performance
- Stable: Traditional, stable, strong processes
- People-Oriented: We offer a supportive environment and are fairness focused
- Team Players – We have a cooperative and collaborative environment
Work Location:
Interested in applying? Email your resume and cover letter to: katrina@effiespaper.com
