Content Marketing Specialist

The Content Marking Specialist will manage all aspects of the email and SMS marketing campaigns for Effie’s Paper, with a focus on enhancing connection to the brand, building a strong community by engaging prospective and existing customers and driving traffic to the company’s website to boost sales.  This position requires a creative thinker, excellent communicator and storyteller, with an ability to connect, cultivate, and celebrate with an inclusive and positive community. The Content Marketing Specialist should also be a strategic thinker, analytical and a highly organized individual who excels at multi-tasking and execution.

Job Responsibilities Include:

    • Develop a email marketing strategy consistent with brand values
    • Manage and execute content strategy across email marketing and SMS marketing
    • Consistently build community with current and prospective customers
    • Collect, review and report out conversion rates to develop more effective campaigns
    • Work closely with social media team on content development for the brand
    • Keen awareness of current social trends
    • Creating visual content using Canva & PicMonkey

Position Requirements:

    • Strong written communication skills
    • Strong content creation skills
    • Team player
    • Proficiency with Canva and/or PicMonkey
    • Strong knowledge of analytics
    • Experience analyzing data
    • Knowledge of market research practices and techniques

Our Company Culture:

  • Attention To Detail:  The details matter, across all parts of the organization, from packaging orders to product imagery
  • Fun:  We work hard, but we play hard too
  • Outcome-Oriented:  Results-focused with strong performance
  • Stable:  Traditional, stable, strong processes
  • People-Oriented: We offer a supportive environment and are fairness focused
  • Team Players – We have a cooperative and collaborative environment

Work Location:

    • Virtual


Interested in applying?  Email your resume and cover letter to: